Multiple Streams of Internet Income
How Ordinary People Make Extraordinary Money Online
by Robert G. Allen
Multiple Steams of Internet Income was one of the most influential books for me in launching my online business as it takes the idea of making money via the Internet to the next level, revealing how to deliver a marketing message faster, cheaper, and easier to a large number of upscale customers.
Allen, the New York Times bestselling author of Nothing Down and Creating Wealth, shares the wisdom that has made him one of the most influential financial advisors of all time. The book opens with a comparison of traditional marketing vs. Internet marketing. Allen then explores seven powerful ways for the “average” non-techy individual to make money on the Internet. Discussions include bringing an offline product or service online, mass market vs. niche market on the Net, and successful Web business models, e.g., information marketing, network marketing, affiliate programs, e-mail templates and auto-responders, list servers, and launching a site.